Content Reel is the most-used Figma plugin for dummy text, with 1.1M users. It fills layers from shared collections of text strings, images and icons, so a team can publish one set of sample customers or prices and everyone pulls from it. For random realistic names, emails or headlines on the spot, Faker (50K users) is quicker.
Top 20 picks



Content Reel
#1 · 1.1M users
Quick answer

Most used
by Eugene Gavriloff

Best for quick placeholder text
by Cory Etzkorn

Best for real data
by Pavel Laptev
Outside the ranking · Disclosure
The full list
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Buying guide
Figma AI now covers part of this job. Select layers, open the Actions menu with Cmd/Ctrl+K and choose Replace content to swap placeholders for realistic text. Plugins still earn a place when you need the same data every time (a fixed collection, a JSON file, a spreadsheet) or content AI text doesn't give you, like logos, avatars and numbers in a set format.
The top 20 also includes generators for Russian, Chinese and Indian-language text, which are useful for testing how a layout copes with a different script and text length. Our mock data guide walks through the full workflow.
Names and emails are everywhere. Prices, dates, avatars, company logos and long-tail cases like very long surnames are not, so list the fields in your screens before choosing.
Random data is fine for exploration. For reviews and usability tests you'll want the same records every time, which means a shared collection or a file-based source.
Check that the plugin fills every selected text layer in one go, including text inside component instances, without detaching them.
If developers can give you JSON, CSV or a Google Sheet, a plugin that maps fields to layer names gets you screens with production-shaped content.
FAQ
Select your text layers and use Replace content from the Actions menu (Cmd/Ctrl+K) for AI-generated text, or run a plugin like Faker or Content Reel for structured data such as names and emails. Our Figma mock data guide compares the methods.
Lorem ipsum hides problems like long names and short headlines, so most teams now prefer realistic content from Content Reel or Faker. If you do want lorem ipsum, loremipsum and Random Text Generator are both free.
Spreadsheet Sync pulls from Google Sheets, CSV Populate reads CSV files, and JSON to Figma handles JSON. To bring in a spreadsheet as a table instead, see importing Excel into Figma.
Logoipsum inserts made-up logos, which is the safe choice for anything public. uiLogos inserts real brand logos; check each brand's usage rules before a design using them leaves your team.
Yes. Replace content in the Actions menu writes realistic text into selected layers, and Make image generates images from a prompt. Results change on every run, so for test data you need to reproduce exactly, use a file-based plugin instead.
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